Rugby Football Union (RFU) QBE Insurance business unit has made a deal with the union of England national rugby union team in the autumn international sponsors Investec successful as the title.By the end of September 2012 through July 2016 to deal with and manage an existing partnership between QBE and the RFU to be signs of an expansion.
England and Harlequins rugby before QBE England star Nick Easter and is the official insurance partner since September 2010 served as a Brand Ambassador.
Since 2009 the Australia-based QBE's body premiership rugby in England rugby union shirt sponsorship deal with top-flight monitor to the back.
“We are very pleased to become the title sponsor of such a prestigious tournament in the sporting calendar,” said Steven Burns, chief executive officer of QBE European Operations.
He added, “The partnership not only deepens our existing relationship with rugby, but also allows the QBE brand and business to grow in the longer term. We look forward to developing the series together with the RFU in the coming months.” On QBE’s website, the company added: “QBE is making a considerable investment into rugby but we will not be disclosing (financial) details of any sponsorship agreement.”
Triggered a furore this week announced RFU Investec autumn internationals as a 12-year sponsorship will not only update a day before the company's CEO John Steele was fired on as it is faced with. Investec withdrew its backing to the decision and insisted there was nothing in the governing body informed of the fight.
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